Overdraft lead tranche model

Overdraft claims with irresponsible lending opportunities layered on top.

Clear Law
Lead specification. Minimum six consecutive months' overdraft usage within a 24-month period, with quantum calculated across the full 24 months. Every client arrives with a credit report and a signed DBA and LOA, so the lead-to-signed rate is fixed at 100%.

Product and pricing

Pick a single tier, or blend the two and weight the split. Everything below this section is filled in once and applies to whichever mix you choose.

%

Overdraft claim

£
£

Irresponsible lending opportunities

£
£
%
%
Total lead spend
All-in cost per lead
Spent on overdraft
Spent on IL
Revenue share payable

Conversion

The retainer is already signed at source and the lender is identified before signing, so the only leakage is duplicates and clients who withdraw.

100% — fixed, DBA and LOA signed at source
0% — fixed, lender identified before the LOA is signed
%
%
%
Live clients
Survival rate
Cost per live client
OB-backed at decision

Claims and outcomes

One overdraft claim per client, plus the IL opportunities purchased. These rates apply across whichever tier mix you have chosen.

Overdraft claims

%
%

Irresponsible lending claims

%
%

Ombudsman

%
%
%
£
£
Total claims raised
Overdraft claims
IL claims
Referrals
Blended uphold rate

Redress quantum

The tier is a floor, not an average, so the overdraft book is split across bands. In blended mode this table is replaced by the average redress figures in the tier table above.

Overdraft bandAverage redressShare of upheld OD claims
At the floor £ %
Mid £ %
Large £ %
Very large £ %

Weights total 100%.

£

Fees and cost to serve

Fee income is the fee rate applied to average redress. Note the FCA fee cap restricts charges to 28% between £1,500 and £9,999 of redress and 25% above £10,000.

%
%
£
£
£
£
Weighted OD redress
Net fee per upheld OD claim
Cost to serve
Ombudsman fees
Annualised return

Sensitivity

Profit per lead bought, in every grid. Anything not named in a grid holds at the assumption above, including the tier mix.

Uphold rate against lead price

Rows move all lender uphold rates together; columns scale every lead and opportunity price.

Redress quantum against fee rate

Rows scale every redress figure up or down together; columns vary the fee charged on redress.

Tier mix against IL opportunities purchased

Rows vary how much of the tranche is bought at the £500+ tier; columns vary how many of the IL opportunities you buy. This grid always runs in blended mode, whichever tab is selected, so you can see the whole mix from either side.

Ombudsman referral rate against uphold rate

Rows vary the share of overdraft rejections referred; columns vary the Ombudsman uphold rate. IL referrals hold at their own setting.